Summary:
Ce mois-ci, le projet de loi NO FAKES a été réintroduit pour lutter contre les répliques numériques. Cette législation vise à créer un droit fédéral de propriété intellectuelle, permettant aux individus de contrôler les reproductions non autorisées de leur voix ou apparence générées par l’IA. L’acte propose un cadre uniforme remplaçant les lois étatiques disparates et intègre un système de notification et de retrait inspiré du DMCA, offrant une protection aux plateformes en ligne respectant les demandes de retrait.
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This Month: Our Take on AI
NO FAKES Act Reintroduced to Combat Digital Replicas: Federal lawmakers have reintroduced the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act in early April 2025. This legislation aims to create a federal intellectual property right, similar to a right of publicity, granting individuals control over unauthorized, realistic AI-generated replicas of their voice or visual likeness. The Act seeks to replace varying state laws with a unified federal standard, establishing liability for those who create or distribute unauthorized digital replicas. It incorporates a notice-and-takedown system modeled after the Digital Millennium Copyright Act (DMCA), providing safe harbor protections for online platforms that comply with takedown requests, implement repeat infringer policies, and use technology like digital fingerprinting to prevent re-uploads of removed content. The Act would generally preempt state laws on the matter, though it includes exceptions for specific existing state laws and statutes concerning sexually explicit or election-related deepfakes.